2019 NextGen WOM

2019 NextGen WOM: Vietnam

Top WOM Rankings
Rank Brand 2019 Score
1 Samsung 79.0
2 Shopee 77.3
3 Vietnam Airlines 75.9
4 MoMo 72.7
5 Bamboo Airlines 70.5
6 Hao Hao 68.5
7 Biti's 68.3
8 Vietjet Air 67.2
9 Tiki.vn 66.8
10 Thế giới di động 65.0
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 HSBC 45.7 37.2 8.5
2 Techcombank 56.8 50.3 6.5
3 Lux 40.5 34.8 5.6
4 Huggies 53.4 48.3 5.0
5 Kinh Do 57.6 52.9 4.7
6 PT 2000 57.7 53.8 3.8
7 TP Bank 48.0 44.5 3.5
8 Close-Up 55.3 52.0 3.3
9 Romano 54.1 50.9 3.2
10 Vietcombank – Cardif Life Insurance (VCLI) 57.4 54.7 2.6
Methodology: 

YouGov BrandIndex first screened all of its 256 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 Top Brand Buzz Rankings

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