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2019 Brand Advocacy Rankings: Vietnam

Top Advocacy Rankings
Rank Brand 2019 Score
1 Vietnam Airlines 85.6
2 Samsung 76.7
3 Japan Airlines (JAL) 76.7
4 Singapore Airlines 74.2
5 Tiki.vn 71.2
6 Levi's 70.9
7 Bamboo Airlines 69.8
8 MoMo 69.2
9 Uniqlo 68.9
10 Panasonic 68.1
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 Vietthy 40.1 23.7 16.4
2 Techcombank 60.9 52.4 8.5
3 VIB (Vietnam International Bank) 57.6 51.3 6.3
4 Dong A Bank 43.5 37.5 6.0
5 Rexona 33.3 27.4 5.9
6 Rejoice 26.0 20.2 5.8
7 Manulife 52.4 47.0 5.4
8 Lux 36.3 31.2 5.1
9 Axe 49.2 44.2 5.0
10 Sacombank 57.3 52.4 4.9
Methodology: 

YouGov BrandIndex screened all of its 256 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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