2018 - Advocacy Rankings

2018 Advocacy Rankings: Vietnam


Top Advocacy Rankings
Rank Brand 2018 Score
1 Japan Airlines (JAL) 86.8
2 Vietnam Airlines 85.0
3 Singapore Airlines 75.9
4 Samsung 75.6
5 Levi's 72.9
6 Uniqlo 71.5
7 Visa 70.1
8 Viettien 69.0
9 Zara 68.9
10 An Phuoc 68.0

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 Close-Up 51.5 45.2 6.3
2 Vietlong 42.9 36.7 6.2
3 Clear 48.1 42.0 6.2
4 X-Men 57.6 51.8 5.8
5 Sunsilk 35.5 29.8 5.7
6 Diana 49.1 43.9 5.2
7 Bobby 51.9 46.7 5.1
8 Gillette 63.8 58.7 5.1
9 Nivea 45.7 40.6 5.1
10 Rexona 33.8 29.2 4.7
Methodology: 

YouGov BrandIndex screened all of its 200 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

Advocate Banner Image

Advocacy by Market

Brand Rankings Archive

Contact Us

6367

People Illustration