2019 Women's Rankings

2019 Women's Rankings: US

Top Impression Rankings
Rank Brand 2019 Score
1 Dawn 62.8
2 Amazon 61.6
3 Hershey's 60.9
4 M&M's 60.3
5 Dove - Skincare 58.4
6 Clorox 58.2
7 Band-Aid 58.1
8 Netflix 56.4
9 Black & Decker 56.0
10 Mayo Clinic 55.7
Top Impression Improvers
Rank Brand 2019 2018 Change in Score
1 Ring (Video Doorbell) 14.3 6.0 8.3
2 GNC 20.8 13.9 6.9
3 Best Buy 49.6 42.9 6.7
4 Planet Fitness 17.5 11.7 5.8
5 Cabela's 25.7 20.0 5.7
6 Dove - Haircare 42.4 37.2 5.2
7 Dick's 25.5 20.3 5.2
8 Oui 8.7 3.7 5.0
9 The Vitamin Shoppe 17.0 11.9 5.0
10 Uber 9.5 4.8 4.7
Methodology: 

The 1,750 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2018 and January 31, 2019. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores for this year and the prior 12 month period (February 1, 2017 and January 31, 2018). To be included the year over year variance must be positive. Scores are representative amongst women.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

2019 Women's Rankings

2019 Women’s Rankings

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