2019 NextGen WOM

2019 NextGen WOM: US

Top WOM Rankings
Rank Brand 2019 Score
1 Netflix 76.9
2 Facebook 76.3
3 Walmart 74.2
4 Apple 71.0
5 National Football League (NFL) 70.1
6 Instagram 70.1
7 Venmo 69.8
8 iPhone 69.8
9 Airbnb 69.6
10 Chick-fil-A 69.3
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 JP Morgan Chase 56.1 39.2 16.9
2 Mattel 50.7 34.6 16.1
3 Mitsubishi 44.7 29.6 15.1
4 Utz 51.6 37.5 14.2
5 Patron 58.2 44.2 14.0
6 Milk-Bone 43.3 30.4 12.8
7 Centrum 49.0 36.6 12.4
8 Big 5 Sporting Goods 49.6 37.8 11.9
9 Motel 6 48.2 36.8 11.4
10 Dole 44.9 33.6 11.3
Methodology: 

YouGov BrandIndex first screened all of its 1,753 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 NextGen WOM

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