United States

2019 Index Rankings: US

Band-Aid
#1 Band-Aid

Band-Aid held its place as the healthiest brand in America for the third year in a row

Dawn
#2 Dawn

Dawn slipped ahead one spot into second place

Hershey's
#3 Hershey's

Hershey's rose one place from 2018 to achieve a #3 ranking

M&M's
#4 M&M's

M&M's jumped ahead four places into #4

Netflix
#5 Netflix

Netflix moved up two slots, making it #5

Clorox
#6 Clorox

Clorox held onto its six place position

Dove
#7 Dove

Dove increased its rank by two places, landing in seventh

Quaker
#8 Quaker

Quaker fought its way into the Brand Health rankings, scoring eighth place

Samsung
#9 Samsung

Samsung took #9 in this year's Brand Health rankings

Pillsbury
#10 Pillsbury

Pillsbury grabbed spot #10 in the 2019 US Index rankings

Band-Aid
Dawn
Hershey's
M&M's
Netflix
Clorox
Dove
Quaker
Samsung
Pillsbury

Top Overall US 2019 Index and Improver Rankings

Top Index Rankings
Rank Brand 2019 Score
1 Band-Aid 54.6
2 Dawn 49.2
3 Hershey's 47.9
4 M&M's 46.4
5 Netflix 46.2
6 Clorox 45.0
7 Dove 43.7
8 Quaker 42.7
9 Samsung 41.9
10 Pillsbury 41.8
Top Index Improvers
Rank Brand 2019 2018 Change in Score
1 United 10.4 2.5 10.4
2 Equifax 0.1 -6.0 6.1
3 Ring (Video Doorbell) 11.6 6.1 5.6
4 Zantac 14.8 11.2 3.6
5 Airborne 11.9 8.3 3.6
6 Tums 31.4 28.1 3.3
7 Nature Made 20.9 17.7 3.2
8 One-A-Day 20.9 17.8 3.2
9 Emergen-C 16.3 13.2 3.1
10 Alka-Seltzer 28.4 25.3 3.1

Top Index Rankings by Industry

Methodology: 

The 1,740 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores for the 12 month period from July 1, 2018 through June 30, 2019. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. All scores are based on a representative sample of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands must have been tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

2019 Index Rankings

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