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2019 Brand Advocacy Rankings: US

Top Advocacy Rankings
Rank Brand 2019 Score
1 Mayo Clinic 78.5
2 Johns Hopkins Medicine 76.4
3 University of Texas MD Anderson Cancer Center 75.6
4 Memorial Sloan-Kettering Cancer Center 73.8
5 FC Barcelona 73.6
6 Navy Federal Credit Union 73.6
7 Cleveland Clinic 73.4
8 USAA 73.3
9 Univ of Michigan Health 72.7
10 Emory Healthcare 72.4
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 Tesla 58.0 33.2 24.8
2 Avandia 34.0 10.3 23.7
3 UCSF Medical Center 71.8 56.1 15.7
4 Detrol 45.5 30.3 15.2
5 National Football League (NFL) 30.7 15.9 14.8
6 Sub-Zero 67.5 53.4 14.0
7 Boniva 36.7 23.1 13.6
8 Levitra 38.1 25.8 12.3
9 AXA 56.8 45.2 11.6
10 TCF Bank 15.4 4.5 10.9
Methodology: 

YouGov BrandIndex screened all of its 1,750 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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