2015 Mid-Year Rankings

2015 - Mid-Year Rankings: US Travel Cruises

With short getaways becoming increasingly popular and its decision to offer better and bigger adventures of the sort for all of its customers, Royal Caribbean Cruises makes its way to the top of a list that has seen a lot of movement. Royal Caribbean’s Buzz score improvement is second only to that of Carnival Cruise Line, whose plans to thoroughly review each ship and spend $300 million on a safety program seem to have resonated with consumers.

Travel Cruises: Top Buzz Rankings
Travel Cruises: Top Buzz Rankings
Travel Cruises: Top Buzz Improvers
Travel Cruises: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.​

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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