2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: US Retail Clothing

Victoria’s Secret has taken a strong lead at the top of the retail clothing rankings, and also as the category’s top improver. Old Navy and Kohl’s take a solid second and third position in the rankings.

Victoria’s Secret has continued their pursuit of the teen and college market with Pink Nation, a brand extension of teen, sports and college apparel aimed at steering young consumers through their doors. It is aptly named and distinctly pink.

Teen brands Forever 21 and Abercrombie and Fitch ranked second and fifth in the improver lists.

Retail Clothing: Top Buzz
Retail Clothing: Top Buzz
Retail Clothing: Top Buzz Improvers
Retail Clothing: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2014.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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