2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: US Oil & Gas

Not only does Shell top the rankings chart but it also tops the improver list for the first half of 2014.

Exxon, number two on the improver list, made it into positive figures – despite CEO Rex Tillerson’s malleable stance on fracking. A vociferous opponent of fracking regulation he has proved himself a NIMBY when it comes to fracking in his own back yard. Tillerson joined a lawsuit to block construction of a water tower next to his own home.

Oil & Gas: Top Buzz Rankings
Oil & Gas: Top Buzz Rankings
Oil & Gas: Top Buzz Improvers
Oil & Gas: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2014 and January to June 2013. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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