2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: US Internet Social Media

Top of the Social Media providers, YouTube appears for the third mid-year top 10 ranking in a row, after debuting in 2012 at the number nine position. The site has long established itself as the go-to viral launch location for budding video stars, trailers, TV clips, music videos and more.

Pinterest comes in at number two; the company is building its user-base and is now touted as the top three social media company. This year it started promoting advertising options including “Promoted Pins”.

Facebook heads up the Buzz improvers list, gaining 8 points vs mid-year 2013, good for the number three improvers overall.

Internet Social Media: Top Buzz Rankings
Internet Social Media: Top Buzz Improvers
Internet Social Media: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2014 and January to June 2013. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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