2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: US Insurance

Geico just outpaced State Farm to gain top position in a close run top three for BrandIndex Buzz scores. This year Geico accomplished a historic takeover of the number one spot in the highly competitive automotive insurance market, moving from challenger brand to top revenue earner.

Despite consistent positioning – they stand or fall by their low rate promise – Geico has been experimenting with their marketing. This year they signed up as presenting sponsor for Amazon's pilot season and running banners on program landing pages as well as 15-second repurposed TV spots before non-kids series.

Insurance: Top Buzz Rankings
Insurance: Top Buzz Rankings
Insurance: Top Buzz Improvers
Insurance: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2014 and January to June 2013. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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