2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: US Dining - Casual

Despite struggling sales, Olive Garden retains the number one slot, although a couple of points lower than this time last year. The troubled Red Lobster chain, slated for divestiture from the Darden group, dropped from second to third place with its score dropping 6 points from mid-2013. Applebee’s moves up from third to second slot.

Hooters takes the top improvers position for the second year running.

Dining Casual: Top Buzz Rankings
Dining Casual: Top Buzz Rankings
Dining Casual: Top Buzz Improvers
Dining Casual: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2014 and January to June 2013. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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