Rank | Brand | Score |
---|---|---|
1 | Trailfinders | 87.5% |
2 | Jet2holidays | 82.9% |
3 | Travel Republic | 81.9% |
4 | Virgin Holidays | 81.7% |
5 | British Airways Holidays | 78.8% |
6 | Emirates Holidays | 78.7% |
7 | expedia.co.uk | 77.2% |
8 | The Co-operative Travel | 77.2% |
9 | Trivago | 76.0% |
10 | Riviera | 75.4% |
YouGov BrandIndex screened all of its 1,549 brands for their Recommend score, which asks customers of a given brand: "Would you recommend the brand to a friend or colleague?", thus giving the proportion of a brand's customers who are willing to recommend it to others.
The ranking data was collected between January 1, 2019 and December 31, 2019. All brands must have a minimum N of 100 and must be tracked for at least 12 months to be included in the ranking.
All Recommend scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
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