Recommend: UK Travel Companies

Top 10 travel company brands recommended by their customers
Rank Brand Score
1 Trailfinders 87.5%
2 Jet2holidays 82.9%
3 Travel Republic 81.9%
4 Virgin Holidays 81.7%
5 British Airways Holidays 78.8%
6 Emirates Holidays 78.7%
7 77.2%
8 The Co-operative Travel 77.2%
9 Trivago 76.0%
10 Riviera 75.4%

YouGov BrandIndex screened all of its 1,549 brands for their Recommend score, which asks customers of a given brand: "Would you recommend the brand to a friend or colleague?", thus giving the proportion of a brand's customers who are willing to recommend it to others.

The ranking data was collected between January 1, 2019 and December 31, 2019. All brands must have a minimum N of 100 and must be tracked for at least 12 months to be included in the ranking.

All Recommend scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

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