Rank | Brand | Score |
---|---|---|
1 | Fairfx.com | 68.1% |
2 | PayPal | 66.8% |
3 | American Express | 64.7% |
4 | Zopa | 61.6% |
5 | Western Union | 58.2% |
6 | Visa | 52.9% |
7 | MasterCard | 50.4% |
8 | Barclaycard | 49.1% |
9 | Hitachi Personal Finance | 45.6% |
10 | Black Horse | 43.7% |
YouGov BrandIndex screened all of its 1,549 brands for their Recommend score, which asks customers of a given brand: "Would you recommend the brand to a friend or colleague?", thus giving the proportion of a brand's customers who are willing to recommend it to others.
The ranking data was collected between January 1, 2019 and December 31, 2019. All brands must have a minimum N of 100 and must be tracked for at least 12 months to be included in the ranking.
All Recommend scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
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