Recommend: UK Finance: Credit Cards & Payment Services

Top 10 credit card & payment services brands recommended by their customers
Rank Brand Score
1 68.1%
2 PayPal 66.8%
3 American Express 64.7%
4 Zopa 61.6%
5 Western Union 58.2%
6 Visa 52.9%
7 MasterCard 50.4%
8 Barclaycard 49.1%
9 Hitachi Personal Finance 45.6%
10 Black Horse 43.7%

YouGov BrandIndex screened all of its 1,549 brands for their Recommend score, which asks customers of a given brand: "Would you recommend the brand to a friend or colleague?", thus giving the proportion of a brand's customers who are willing to recommend it to others.

The ranking data was collected between January 1, 2019 and December 31, 2019. All brands must have a minimum N of 100 and must be tracked for at least 12 months to be included in the ranking.

All Recommend scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

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