Recommend: UK

Top 10 brands recommended by their customers
Rank Brand Score
1 91.0%
2 Monzo 89.6%
3 Trailfinders 87.5%
4 Universal Studios Orlando 87.1%
5 OnePlus 86.5%
6 Disney World (Florida) 86.4%
7 Celebrity Cruises 85.5%
8 TransferWise 85.2%
9 Spotify 84.4%
10 Charlie Bigham's 83.6%

YouGov BrandIndex screened all of its 1,549 brands for their Recommend score, which asks customers of a given brand: "Would you recommend the brand to a friend or colleague?", thus giving the proportion of a brand's customers who are willing to recommend it to others.

The ranking data was collected between January 1, 2019 and December 31, 2019. All brands must have a minimum N of 100 and must be tracked for at least 12 months to be included in the ranking.

All Recommend scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

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