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2019 Workforce Rankings: UK

Top Reputation Rankings
Rank Brand 2019 Score
1 John Lewis 44.9
2 British Airways 37.1
3 Mercedes-Benz 36.1
4 Marks & Spencer 36.0
5 Samsung 35.5
6 Waitrose 34.8
7 Jaguar 34.5
8 Waterstones 34.2
9 Sony 33.6
10 BBC iPlayer 33.5
Top Reputation Improvers
Rank Brand 2019 2018 Change in Score
1 Visa 30.8 25.7 5.1
2 Sports Direct -24.5 -29.6 5.1
3 Netflix 27.7 22.7 5.1
4 United 3.1 -1.4 4.5
5 MasterCard 25.3 20.9 4.4
6 British Airways 37.1 32.7 4.4
7 McDonald's -29.3 -33.5 4.2
8 TUI 12.6 8.4 4.1
9 Uber -15.1 -18.9 3.8
10 Burger King -21.3 -24.6 3.2
Methodology: 

The 1,466 brands in YouGov BrandIndex were ranked using the Reputation score, which asks respondents “Imagine you (or your friend) were applying for the same sort of role at the following brand that you currently have or would apply for?” and “Which of the following brands would you be PROUD TO WORK FOR? & "Which of the following brands would you be EMBARRASSED TO WORK FOR?” Only respondents who are aware of a given brand are interviewed.

The Workforce Rankings chart shows the brands with the highest average Reputation scores between April 1, 2018 and March 31, 2019. The Reputation Improvers chart ranks the brands with the highest increase in Reputation comparing the scores for this year and the prior 12 month period (April 1, 2017 and March 31, 2018). To be included the year over year variance must be positive.

All Reputation scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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