2019 Women's Rankings

2019 Women's Rankings: UK

Top Impression Rankings
Rank Brand 2019 Score
1 Heinz 53.7
2 Boots 52.9
3 IKEA 52.2
4 John Lewis 51.6
5 Marks & Spencer 51.4
6 Lindt 50.3
7 Maltesers 50.1
8 BBC One 49.0
9 Dove 48.8
10 BBC iPlayer 48.8
Top Impression Improvers
Rank Brand 2019 2018 Change in Score
1 TUI 19.0 8.9 10.1
2 Netflix 38.3 31.3 6.9
3 Sports Direct -9.8 -16.6 6.8
4 WhatsApp 36.2 30.1 6.0
5 Visa 45.6 40.3 5.3
6 Lotus Biscoff 19.6 14.4 5.2
7 Primark 13.4 8.3 5.2
8 Toblerone 34.3 29.2 5.0
9 British Airways 37.4 32.6 4.8
10 Huawei 7.5 2.8 4.7
Methodology: 

The 1590 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2018 and January 31, 2019. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores for this year and the prior 12 month period (February 1, 2017 and January 31, 2018). To be included the year over year variance must be positive. Scores are representative amongst women.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

2019 Top Brand Buzz Rankings

2019 Women’s Rankings

Brand Rankings Archive

Contact Us

6372

People Illustration