United Kingdom

2019 Index Rankings: UK

#1 John Lewis
#1 John Lewis

A solid reputation for customer service and product quality keeps John Lewis at #1.

#2 Ikea
#2 IKEA

Sustainable-savvy IKEA is a hit with consumers rising three places to #2.

#3 Marks & Spencer
#3 Marks & Spencer

M&S holds steady at #3 despite recent publicity of declining high street sales.

#4 Heinz
#4 Heinz

Heritage brand Heinz celebrated its 150th birthday this year and maintained its position at #4.

#5 Visa
#5 Visa

In a market full of FinTech disruptors, Visa makes a surprising new entry at #5.

#6 Samsung
#6 Samsung

The launch of new 5G phones look to have helped Samsung stand firm in #6.

#7 Royal Mail
#7 Royal Mail

A new entry at #7 Royal Mail ensure their services match the times.

#8 Boots
#8 Boots

Boots ups its efforts to transform the high street beauty experience and rises from #10 to #8.

#9 Cathedral City
#9 Cathedral City

The popular grocery brand staple falls one place from #8 to #9 this year.

#10 Cadbury
#10 Cadbury

With a healthier Dairy Milk launch this year Cadbury debuts a new entry at #10.

#1 John Lewis
#2 Ikea
#3 Marks & Spencer
#4 Heinz
#5 Visa
#6 Samsung
#7 Royal Mail
#8 Boots
#9 Cathedral City
#10 Cadbury

Top Overall UK 2019 Index and Improver Rankings

Top Index Rankings
Rank Brand 2019 Score
1 John Lewis 41.2
2 IKEA 38.9
3 Marks & Spencer 38.9
4 Heinz 38.7
5 Visa 38.3
6 Samsung 36.3
7 Royal Mail 35.9
8 Boots 35.5
9 Cathedral City 35.4
10 Samsung 34.9
Top Index Improvers
Rank Brand 2018 2019 Change in Score
1 Netflix 25.4 33.3 7.9
2 Uber -6.2 -0.9 5.3
3 British Airways 24.3 28.4 4.1
4 Cadbury 31 34.9 3.9
5 Amazon Prime Video 9.9 13.6 3.7
6 Toblerone 18.8 22.2 3.4
7 TUI 9.5 12.9 3.4
8 McDonald's -3.6 -0.3 3.3
9 Lotus Biscoff 8.9 12.2 3.3
10 Confused.com 7.5 10.7 3.3

Top Index Rankings by Industry

Methodology: 

The 1,500 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2018 and June 30, 2019. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the Improvers tables.

Discover how YouGov’s Plan & Track service can help your brand »

2019 Index Rankings

Brand Rankings Archive

Contact Us

6372

People Illustration