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2019 Index Rankings: UK CharityIndex

Top Index Rankings
Rank Brand 2019 Score
1 Macmillan Cancer Support 46.4
2 Cancer Research UK 42.9
3 British Heart Foundation 36.9
4 RNLI 32.2
5 Guide Dogs 32
6 Marie Curie 30.6
7 Great Ormond Street Hospital 30.3
8 Samaritans 29.4
9 Help for Heroes 28.3
10 NSPCC 27.5
Top Index Improvers
Rank Brand 2018 2019 Change in Score
1 Prostate Cancer UK 17.4 19.4 2
2 Great Ormond Street Hospital 28.3 30.3 2
3 British Heart Foundation 34.9 36.9 2
4 Royal British Legion 23.7 25.7 2
5 Mind 23.2 25.1 1.9
6 Help for Heroes 26.4 28.3 1.8
7 Parkinson's UK 13.7 15.5 1.8
8 Alzheimer's Society 23.4 25.1 1.6
9 Alzheimer's Research UK 23.1 24.8 1.6
10 RSPCA 23.4 25 1.6
Methodology: 

The 61 brands in YouGov CharityIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2018 and June 30, 2019. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the Improvers tables.

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