2019 Index Rankings: UK
Top Overall UK 2019 Index and Improver Rankings
| Rank | Brand | 2019 Score |
|---|---|---|
| 1 | John Lewis | 41.2 |
| 2 | IKEA | 38.9 |
| 3 | Marks & Spencer | 38.9 |
| 4 | Heinz | 38.7 |
| 5 | Visa | 38.3 |
| 6 | Samsung | 36.3 |
| 7 | Royal Mail | 35.9 |
| 8 | Boots | 35.5 |
| 9 | Cathedral City | 35.4 |
| 10 | Samsung | 34.9 |
| Rank | Brand | 2018 | 2019 | Change in Score |
|---|---|---|---|---|
| 1 | Netflix | 25.4 | 33.3 | 7.9 |
| 2 | Uber | -6.2 | -0.9 | 5.3 |
| 3 | British Airways | 24.3 | 28.4 | 4.1 |
| 4 | Cadbury | 31 | 34.9 | 3.9 |
| 5 | Amazon Prime Video | 9.9 | 13.6 | 3.7 |
| 6 | Toblerone | 18.8 | 22.2 | 3.4 |
| 7 | TUI | 9.5 | 12.9 | 3.4 |
| 8 | McDonald's | -3.6 | -0.3 | 3.3 |
| 9 | Lotus Biscoff | 8.9 | 12.2 | 3.3 |
| 10 | Confused.com | 7.5 | 10.7 | 3.3 |
Top Index Rankings by Industry
The 1,500 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2018 and June 30, 2019. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.
All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the Improvers tables.
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