United Kingdom

2018 - Index Rankings: UK Top Index and Improver Rankings




Top Index Rankings
Rank Brand 2018 Score
1 John Lewis 41.9
2 BBC iPlayer 39.2
3 Marks & Spencer 39.0
4 Heinz 37.8
5 IKEA 36.5
6 Samsung 36.3
7 Amazon 36.0
8 Cathedral City 35.7
9 BBC One 35.5
10 Boots 34.9






Top Index Improvers
Rank Brand 2018 2017 Change in Score
1 Sports Direct -6.2 -12.4 6.1
2 Netflix 25.4 19.5 5.9
3 TUI 9.5 4.1 5.4
4 Southern Trains -11.3 -16.1 4.8
5 McDonald's -3.6 -8.1 4.5
6 MoneySupermarket.com 18.8 14.9 3.9
7 comparethemarket.com 21.2 17.5 3.8
8 Wonga. -38.1 -41.7 3.6
9 Primark 2.7 -0.9 3.6
10 WhatsApp 22.4 18.9 3.5
Methodology: 

The 1350 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

Discover how YouGov’s Plan & Track service can help your brand.

Top Brand Health 2018

Index Rankings by Market

Brand Rankings Archive

Contact Us

People Illustration