United Kingdom

2018 - Index Rankings: UK Chilled / Frozen Foods




Top Index Rankings
Rank Brand 2018 Score
1 Cathedral City 35.7
2 Birds Eye 30.3
3 Lurpak 28.9
4 Müller 22.9
5 Anchor 20.9






Top Index Improvers
Rank Brand 2018 2017 Change in Score
1 Cheestrings -6.4 -7.7 1.3
2 Actimel 11.3 10.0 1.3
3 Bernard Matthews -10.8 -12.0 1.2
4 Ginsters 1.7 0.6 1.2
5 Birds Eye 30.3 29.1 1.1
Methodology: 

The 1,350 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

Discover how YouGov’s Plan & Track service can help your brand.

Top Brand Health 2018

Index Rankings by Market

Brand Rankings Archive

Contact Us

People Illustration