United Kingdom

2018 - Index Rankings: UK Charities




Top Index Rankings: UK Charities
Rank Brand 2018 Score
1 Macmillan Cancer Support 45.5
2 Cancer Research UK 41.8
3 British Heart Foundation 34.9
4 RNLI 31.4
5 Guide Dogs 30.8
6 Marie Curie 29.1
7 Great Ormond Street Hospital Charity 28.3
8 NSPCC 27.0
9 Help for Heroes 26.4
10 British Red Cross 25.7






Top Index Improvers: UK Charities
Rank Brand 2018 2017 Change in Score
1 RSPCA 23.4 21.2 2.2
2 Dogs Trust 21.4 19.8 1.6
3 Prostate Cancer UK 17.4 15.9 1.5
4 Guide Dogs 30.8 29.4 1.4
5 Battersea Dogs & Cats Home 21.5 20.1 1.4
6 Cats Protection 14.4 13.0 1.4
7 WWF 21.2 20.0 1.2
8 Mind 23.2 22.1 1.1
9 RSPB 19.7 18.8 0.9
10 Royal British Legion 23.7 22.9 0.8
Methodology: 

The 54 brands in the YouGov CharityIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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