United Kingdom

2018 - Index Rankings: UK

#1 John Lewis
#1 John Lewis

The giant retailer holds its own as the UK’s healthiest brand two years running

#2 BBC iPlayer
#2 BBC iPlayer

The BBC's own streaming service is runner-up once again

#3 Marks & Spencer
#3 Marks & Spencer

Despite negative headlines around store closures, M&S moves up from #4 to #3

#4 Heinz
#4 Heinz

Heinz is making its mark climbing four places since last year

#5 IKEA
#5 IKEA

The Swedish furniture store makes its debut in the top 10

#6 Samsung
#6 Samsung

The launch of the S9 looks to have paid off for Samsung who rises a spot to #6

#7 Amazon
#7 Amazon

Amazon maintains strong appeal but slips two spots in our top 10

#8 Cathedral City
#8 Cathedral City

Cathedral City, manufactured by Dairy Crest, shows robust brand health with a new entry

#9 BBC One
#9 BBC One

The BBC’s flagship TV channel still excites UK viewers after 81 years

#10 Boots
#10 Boots

Despite a tough time for high street retailers, Boots cements itself as a force among UK shoppers

#1 John Lewis
#2 BBC iPlayer
#3 Marks & Spencer
#4 Heinz
#5 IKEA
#6 Samsung
#7 Amazon
#8 Cathedral City
#9 BBC One
#10 Boots

Top Overall UK 2018 Index and Improver Rankings

Top Index Rankings by Industry

Methodology: 

The 1350 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. Both scores are representative of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands have been tracked for at least 6 months to be included in the rankings, and have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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Top Brand Health 2018

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