2017 Index Rankings

2017 - Index Rankings: UK Spirits and Mixers

Welcome to the latest UK rankings for the Spirits and Mixers sector. For more information about how YouGov's plan and track data can help your brand please click here.

Top Index Rankings: Spirits and Mixers
Top Index Rankings: Spirits and Mixers
Top Index Improvers: Spirits and Mixers
Top Index Improvers: Spirits and Mixers
Methodology: 

These brands were rated using YouGov BrandIndex’s Index score which is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.

The Index Rankings list shows the brands with the highest average Index scores between July 1, 2016 and June 30, 2017. The Index Improvers list ranks the brands with the highest increase in Index comparing scores from the previous year. Both scores are representative of the general population.

All Index scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks where the scores are tied.

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