2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: UK

Welcome to YouGov’s BrandIndex Rankings for the first half of 2014. The Rankings compare BrandIndex Buzz scores for over 850 brands in 32 categories, to reveal the UK brands with the most positive brand noise during the last six months.

All of the brands were rated using YouGov BrandIndex’s Buzz score. YouGov BrandIndex runs 3,700 daily interviews and asks respondents their views about brands. Buzz scores are worked out by asking if respondents have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family. Buzz scores measure recent brand sentiment and also indicate the direction of recent awareness.

According to YouGov’s BrandIndex, in terms of consumer perception, new entry Aldi takes the number one spot, kicking last year’s number one, BBC iPlayer to third place. Waitrose has risen the most this year, rising from ninth to fifth position. Samsung finished at number nine, dropping seven places in the past year.

New entry Findus has seen the largest increase in its BrandIndex Buzz score in the mid-year rankings, making it the most-improved brand in the UK. It is followed by global discount supermarket, Aldi. Santander remains the only brand in this list from the previous year, standing in ninth place after dropping down five positions.

Top Overall Rankings for the UK 2014 Mid Rankings

Top Buzz Rankings across all categories »
Top Buzz Improvers across all categories »

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