2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: UAE

Welcome to YouGov's UAE BrandIndex Rankings for 2014. BrandIndex tracks over 590 brands in the UAE across 26 sectors simultaneously, and is the first and only daily measure of brand perception among the public.

Buzz scores are calculated by asking respondents if they have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family. They measure recent brand sentiment and also indicate the level and direction of recent awareness (positive or negative) about a brand.

BrandIndex not only gives an instantaneous picture of a brand’s health, but also of its competitors and its sector as a whole. Please browse our top Buzz rankings for brands across the United Arab Emirates below.

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