2019 NextGen WOM

2019 NextGen WOM: Thailand

Top WOM Rankings
Rank Brand 2019 Score
1 Facebook 85.5
2 Shopee 83.3
3 7 eleven 82.3
4 Lazada 81.5
5 KFC 79.4
6 AirAsia 76.6
7 Mama 76.2
8 Adidas 75.2
9 Lays 74.7
10 Line 74.7
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 Firefox 41.2 31.9 9.3
2 Feather 47.2 39.5 7.7
3 Estée Lauder 59.2 52.3 6.9
4 Google 57.4 50.7 6.7
5 TRESemmé 49.6 43.0 6.6
6 Cusson's 44.3 37.8 6.5
7 Gatsby 50.4 44.0 6.4
8 Huawei 67.4 61.6 5.7
9 Internet Explorer 44.2 38.5 5.7
10 Darlie 48.5 43.2 5.3
Methodology: 

YouGov BrandIndex first screened all of its 463 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 Top Brand Buzz Rankings

WOM Rankings by Market

Brand Rankings Archive

Contact Us

6367

People Illustration