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2019 Brand Advocacy Rankings: Thailand

Top Advocacy Rankings
Rank Brand 2019 Score
1 Netflix 74.1
2 Line 74.1
3 YouTube 73.6
4 Adidas 73.2
5 Toyota 72.5
6 Shopee 72.1
7 Facebook 70.9
8 Nike 70.9
9 Google 70.5
10 Uniqlo 69.5
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 AXA 38.6 27.4 11.2
2 iTrueMart / wemall 52.2 41.8 10.4
3 ShopAt24 (formerly ShopAt7) 53.7 44.1 9.6
4 Rejoice 37.7 28.9 8.8
5 Government Savings Bank (GSB) 54.3 45.7 8.6
6 Gap 39.8 31.5 8.4
7 First Choice 42.0 34.2 7.7
8 Mastercard 52.9 45.2 7.7
9 Colgate Plax 50.8 43.6 7.2
10 Yoshinoya 30.9 23.9 7.0
Methodology: 

YouGov BrandIndex screened all of its 423 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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