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2018 Millennial WOM: Thailand

Top WOM Rankings
Rank Brand 2018 Score
1 Facebook 84.4
2 AirAsia 83.1
3 7 eleven 82.7
4 Lazada 82.4
5 KFC 79.5
6 Shopee 78.9
7 Mama 77.9
8 Line 76.7
9 Adidas 75.7
10 Nike 74.5
Top WOM Improvers
Rank Brand 2018 2017 Change in Score
1 Xiaomi 56.6 44.2 12.4
2 Domino's Pizza 51.0 40.5 10.5
3 Makro Food Service 43.8 35.5 8.3
4 Home Fresh Mart 43.5 36.1 7.4
5 Head & Shoulders 54.8 48.1 6.8
6 Krispy Kreme 48.4 41.7 6.7
7 Chester's Grill 45.7 39.1 6.6
8 Volvo 39.0 32.5 6.5
9 Pond's 55.4 49.1 6.3
10 Sunsilk 60.2 54.0 6.1
Methodology: 

YouGov BrandIndex first screened all of its 450 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were adults 18 through 34 years old. Data was collected between September 1, 2016 and August 31, 2018.

2018 2018 Millennial WOM

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