2018 - Advocacy Rankings

2018 Advocacy Rankings: Thailand


Top Advocacy Rankings
Rank Brand 2018 Score
1 Line 75.3
2 Japan Airlines (JAL) 74.6
3 Adidas 71.9
4 Facebook 71.0
5 ANA 71.0
6 YouTube 70.3
7 Nike 70.0
8 Uniqlo 69.5
9 Apple Store 69.4
10 Singapore Airlines 69.4

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 Aeon Thana Sinsap 23.1 10.4 12.7
2 AIA 38.1 27.2 10.9
3 Cutepress 48.4 37.7 10.8
4 Kasikorn 61.9 51.4 10.5
5 7 eleven 52.6 42.5 10.1
6 Thanachart 37.6 27.9 9.7
7 Pantene 43.9 34.2 9.6
8 Siam Commercial 60.3 50.8 9.4
9 Allianz 33.7 24.7 9.0
10 Café Amazon 45.6 36.6 9.0
Methodology: 

YouGov BrandIndex screened all of its 450 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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