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2020 Women's Rankings: Taiwan

Top Impression Rankings
Rank Brand 2020 Score
1 Free Card (PX Mart) | 全聯福利卡 53.3
2 FamiClub | 全家集點卡 40.4
3 LINE Points 37.0
4 Booking.com 34.5
5 Watsons membership Card | 寵i會員 33.5
6 UUPon (Easy card) | UUPon (悠遊卡) 32.7
7 Carrefour Membership card | 家樂福好康卡 32.6
8 Hyatt | 君悅飯店 31.4
9 CostCo Membership card | 好市多會員卡 31.2
10 Hilton | 希爾頓飯店 27.4
Top Impression Improvers
Rank Brand 2020 2019 Change in Score
1 FamiClub | 全家集點卡 40.4 34.5 5.9
2 Free Card (PX Mart) | 全聯福利卡 53.3 49.8 3.5
3 LINE Points 37.0 34.8 2.3
4 Airbnb 11.5 11.0 0.5
5 elong.com 1.0 0.7 0.4
6 alitrip.com 1.4 1.2 0.3
7 Qunar 0.8 0.6 0.2
8 Aeroplan (Air Canda) | Aeroplan (加拿大航空 ) 1.3 1.0 0.2
9 duanzu.zhuna.cn 0.9 0.6 0.2

*Sectors Covered: Loyalty Programmes and Airlines, Hotels / Accommodation & Travel Services Sector only

Methodology: 

The 66 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have a Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2019 and January 31, 2020. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores in the most recent period with the period ending 12 months prior (February 1, 2018 – January 31, 2019). All scores in the Women’s Rankings are filtered to include a representative sample of women only.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

2019 Top Brand Buzz Rankings

2020 Women’s Rankings

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