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2019 Brand Advocacy Rankings: Taiwan

Top Advocacy Rankings
Rank Brand 2019 Score
1 Booking.com 74.7
2 Hyatt | 君悅飯店 72.4
3 Hilton | 希爾頓飯店 70.7
4 Airbnb 67.5
5 LINE Points 66.7
6 Expedia 63.7
7 ANA Mileage Club (ANA) | ANA哩程俱樂部 (全日空航空) 63.6
8 Marriott | 萬豪飯店 62.5
9 Toyota | 和泰/豐田 61.6
10 TripAdvisor 61.4
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 Airbnb 67.5 62.4 5.1
2 Expedia 63.7 63.2 0.5

*Sectors Covered: Loyalty Programmes and Hotels / Accommodation & Travel Services Sector only

Methodology: 

YouGov BrandIndex screened all of its 106 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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