2018 - Advocacy Rankings

2018 Advocacy Rankings: Taiwan


Top Advocacy Rankings
Rank Brand 2018 Score
1 Booking.com 76.8
2 Hyatt | 君悅飯店 72.8
3 Hilton | 希爾頓飯店 72.7
4 TripAdvisor 71.1
5 Marriott | 萬豪飯店 69.1
6 Expedia 63.2
7 Airbnb 62.4
8 Xiaozhu 61.0
9 My Starbucks Rewards | 星禮程 (星巴克) 51.7
10 CTrip 39.2

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 Booking.com 76.8 73.1 3.7
2 Marriott | 萬豪飯店 69.1 65.7 3.4
3 Hilton | 希爾頓飯店 72.7 69.9 2.8
Methodology: 

YouGov BrandIndex screened all of its 50 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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