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2020 Women's Rankings: South Korea

Top Impression Rankings
Rank Brand 2020 Score
1 LG 45.5
2 Kakao Bank | 카카오뱅크 31.6
3 Samsung | 삼성 26.6
4 Tylenol | 타이레놀 26.0
5 KB Kookmin Card | KB국민카드 25.8
6 Shinhan Card | 신한카드 25.7
7 Google | 구글 25.0
8 Nike | 나이키 25.0
9 Innisfree | 이니스프리 클렌징 20.7
10 Adidas | 아디다스 20.5
Top Impression Improvers
Rank Brand 2020 2019 Change in Score
1 Samsung | 삼성 26.6 8.3 18.3
2 Korean Air | 대한항공 -22.9 -34.7 11.8
3 Tylenol | 타이레놀 26.0 18.6 7.4
4 Hyundai | 현대 14.5 9.6 4.8
5 Airbnb | 에어비앤비 1.0 -3.5 4.5
6 Garglin | 가그린 (구강내 세정제) 16.6 12.2 4.4
7 Kakao Bank | 카카오뱅크 31.6 27.6 4.0
8 Listerine | 리스테린 12.1 8.3 3.8
9 Samsung Card | 삼성카드 15.5 11.8 3.7
10 SK 18.6 15.0 3.6
Methodology: 

The 151 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have a Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2019 and January 31, 2020. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores in the most recent period with the period ending 12 months prior (February 1, 2018 – January 31, 2019). All scores in the Women’s Rankings are filtered to include a representative sample of women only.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

2019 Top Brand Buzz Rankings

2020 Women’s Rankings

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