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2019 Buzz Rankings: South Korea

Top Buzz Rankings
Rank Brand 2019 Score
1 Kakao Bank | 카카오뱅크 34.0
2 LG 29.9
3 Samsung | 삼성 22.9
4 Google | 구글 20.5
5 Samsung Pay | 삼성페이 18.9
6 KB Kookmin Card | KB국민카드 18.7
7 Shinhan Card | 신한카드 18.2
8 Tylenol | 타이레놀 18.0
9 HotelsCombined | 호텔스컴바인 17.9
10 SK 15.1
Top Buzz Improvers
Rank Brand 2019 2018 Change in Score
1 Korean Air | 대한항공 -2.9 -25.3 22.4
2 Samsung | 삼성 22.9 7.7 15.2
3 Hyundai | 현대 10.7 4.3 6.5
4 Tylenol | 타이레놀 18.0 11.9 6.1
5 Pra.L | 프라엘 7.5 3.4 4.1
6 McDonald's | 맥도날드 1.4 -2.3 3.7
7 yanolja | 야놀자 13.5 10.0 3.6
8 Kakao Bank | 카카오뱅크 34.0 30.7 3.3
9 Kia | 기아 8.8 5.6 3.2
10 Naver | 네이버 12.2 9.1 3.0
Methodology: 

The 120 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2019. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2018 and 2019, to be included in the Buzz Improvers list, the variance must be positive. Scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.
All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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