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2019 Brand Advocacy Rankings: South Korea

Top Advocacy Rankings
Rank Brand 2019 Score
1 Kakao Bank | 카카오뱅크 62.3
2 LG 55.5
3 Pra.L | 프라엘 53.3
4 Hilton | 힐튼 53.3
5 Dr. Jart | 닥터자르트 클렌징 51.6
6 Physiogel | 피지오겔 바디케어 51.5
7 Bioderma | 바이오더마 클렌징 51.1
8 Hyatt | 하얏트 50.8
9 Trivago | 트리바고 49.9
10 Cetaphil |세타필 바디케어 49.5
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 Samsung | 삼성 47.6 37.0 10.6
2 Tylenol | 타이레놀 45.6 37.7 7.9
3 Hanwha | 한화 9.7 3.2 6.5
4 Hyundai | 현대 22.1 15.6 6.4
5 Listerine | 리스테린 41.7 35.4 6.3
6 Kia | 기아 22.1 16.1 6.0
7 Novotel | 노보텔 28.5 23.3 5.2
8 Garglin | 가그린 (구강내 세정제) 30.2 25.2 5.0
9 LG 55.5 51.1 4.5
10 Airbnb | 에어비앤비 39.0 34.7 4.2
Methodology: 

YouGov BrandIndex screened all of its 120 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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