South Korea

2018 - Buzz Rankings: South Korea

Top Buzz Rankings
Rank Brand 2018 Score
1 Kakao Bank | 카카오뱅크 30.7
2 LG 28.9
3 Innisfree | 이니스프리 22.9
4 KB Kookmin Card | KB국민카드 19.4
5 Google | 구글 18.6
6 The Face Shop | 더페이스샵 18.3
7 Shinhan Card | 신한카드 17.3
8 HotelsCombined | 호텔스컴바인 17.2
9 Trivago | 트리바고 17.1
10 Samsung Pay | 삼성페이 15.9
Top Buzz Improvers
Rank Brand 2018 2017 Change in Score
1 McDonald's | 맥도날드 -2.3 -11.4 9.1
2 yanolja | 야놀자 10.0 5.9 4.1
3 LG 28.9 26.3 2.6
4 Hyundai | 현대 4.3 1.7 2.6
5 Lotte | 롯데 -4.9 -7.5 2.6
6 Coca-Cola | 코카콜라 9.7 8.0 1.7
7 Citibank | 씨티은행 0.1 -1.3 1.4
8 KB Kookmin Card | KB국민카드 19.4 18.1 1.2
9 NH Card | NH농협카드 8.5 7.3 1.1
10 Korea Post | 우정사업본부 4.5 3.5 1.0
Methodology: 

The 108 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2018. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2017 and 2018, to be included the year over year variance must be positive. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

Global Brand Leaders 2018

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