2018 - Advocacy Rankings

2018 Advocacy Rankings: South Korea


Top Advocacy Rankings
Rank Brand 2018 Score
1 Kakao Bank | 카카오뱅크 60.9
2 Trivago | 트리바고 56.0
3 Hyatt | 하얏트 53.8
4 Cetaphil | 세타필 53.4
5 Hilton | 힐튼 52.7
6 LG 51.3
7 Bioderma | 바이오더마 50.7
8 Sheraton | 쉐라튼 50.3
9 Innisfree | 이니스프리 50.1
10 Google | 구글 48.8

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 The Ritz-Carlton | 리츠칼튼 40.9 34.1 6.8
2 yanolja | 야놀자 33.6 30.2 3.5
3 Trivago | 트리바고 56.0 53.1 2.8
4 Booking.com | 부킹닷컴 39.7 37.8 1.8
5 Sheraton | 쉐라튼 50.3 48.6 1.6
6 Hyatt | 하얏트 53.8 52.5 1.3
7 Novotel | 노보텔 23.0 21.8 1.2
8 YeojiEtaeo | 여기어때 34.4 33.3 1.1
9 Hilton | 힐튼 52.7 51.7 1.0
Methodology: 

YouGov BrandIndex screened all of its 110 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

2019 Top Brand Buzz Rankings

Advocacy by Market

Brand Rankings Archive

Contact Us

1082

People Illustration