2019 NextGen WOM

2019 NextGen WOM: Singapore

Top WOM Rankings
Rank Brand 2019 Score
1 Grab 76.7
2 McDonald's 75.5
3 Go-Jek 73.9
4 Netflix 71.6
5 Uniqlo 69.8
6 Facebook 68.3
7 Instagram 68.2
8 Whatsapp 68.0
9 Singapore Airlines 65.7
10 Apple iPhone 64.8
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 Huawei 61.4 53.7 7.7
2 Xiaomi 52.5 45.5 7.0
3 Changi Airport 59.0 53.1 5.9
4 ION Orchard 47.7 43.3 4.4
5 Charles & Keith 54.0 50.1 4.0
6 Suntec City 45.9 42.7 3.3
7 Apple 53.6 50.6 3.0
8 VivoCity 50.8 47.9 2.9
9 Netflix 71.6 68.8 2.8
10 Amazon 51.3 49.2 2.2
Methodology: 

YouGov BrandIndex first screened all of its 432 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 Top Brand Buzz Rankings

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