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2019 Brand Advocacy Rankings: Singapore

Top Advocacy Rankings
Rank Brand 2019 Score
1 Netflix 79.8
2 Singapore Airlines 78.3
3 Uniqlo 71.8
4 Whatsapp 70.8
5 Circles.Life 70.8
6 Google 64.7
7 Emirates 64.6
8 Changi Airport 63.4
9 YouTube 62.6
10 Shopback 62.2
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 MRT 46.8 20.7 26.2
2 Fave 47.9 26.0 21.9
3 Courts Online 40.2 28.7 11.6
4 Rakuten 46.0 34.8 11.2
5 Stomp -11.8 -21.7 9.9
6 Singtel TV 17.1 8.1 9.0
7 Changi Airport 63.4 55.1 8.3
8 RHB 15.9 8.6 7.2
9 FWD 55.2 48.8 6.4
10 InterContinental Hotel 54.9 48.5 6.4
Methodology: 

YouGov BrandIndex screened all of its 432 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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