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2018 WOM among Millennials: Singapore

Top WOM Rankings
Rank Brand 2018 Score
1 McDonald's 77.4
2 Grab 74.7
3 Facebook 69.7
4 Uniqlo 69.7
5 Instagram 69.5
6 Netflix 68.8
7 Apple iPhone 67.3
8 Carousell 67.3
9 Singapore Airlines 66.3
10 Whatsapp 65.9
Top WOM Improvers
Rank Brand 2018 2017 Change in Score
1 Huawei 53.7 45.6 8.1
2 Texas Fried Chicken 45.3 38.6 6.7
3 Long John Silver's 45.8 40.1 5.8
4 Qatar Airways 36.1 30.5 5.6
5 Samsung Note 51.8 46.3 5.5
6 Lovebonito 50.4 45.1 5.3
7 Ya Kun Kaya Toast 44.1 39.0 5.2
8 Lazada 62.4 57.5 4.9
9 Sushi Tei 42.3 37.5 4.8
10 Pandora 44.1 39.3 4.7
Methodology: 

YouGov BrandIndex first screened all of its 425 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were adults 18 through 34 years old. Data was collected between September 1, 2016 and August 31, 2018.

2018 2018 Millennial WOM

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