2018 - Advocacy Rankings

2018 Advocacy Rankings: Singapore


Top Advocacy Rankings
Rank Brand 2018 Score
1 Netflix 78.6
2 Singapore Airlines 77.3
3 Uniqlo 70.4
4 Circles.Life 70.4
5 Whatsapp 69.8
6 Emirates 64.5
7 YouTube 62.1
8 Google 62.0
9 Amazon 60.4
10 Gardens by the Bay 60.3

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 Samsung Smartphone 47.9 35.4 12.5
2 Huawei 52.0 40.3 11.8
3 Malaysia Airlines 2.6 -8.0 10.6
4 Samsung 46.6 38.2 8.4
5 Qatar Airways 55.7 47.4 8.3
6 JAL 56.1 48.3 7.8
7 Mercure/ Grand Mercure 37.7 30.4 7.3
8 Toggle 38.8 31.8 7.0
9 ANA 57.2 51.5 5.7
10 Xiaomi 37.6 31.9 5.7
Methodology: 

YouGov BrandIndex screened all of its 400 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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