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2019 Index Rankings: Saudi Arabia

Top Overall Saudi Arabia 2019 Index and Improver Rankings


Top Index Rankings
Rank Brand 2019 Score
1 Al Baik 47.2
2 Almarai 44.4
3 YouTube 43.2
4 Whatsapp 42.6
5 Google 41.7
6 Saudia (Saudi Airlines) 41.7
7 Apple 40.2
8 Galaxy 40.0
9 mada 39.3
10 Dettol 39.0

Top Index Improvers
Rank Brand 2019 2018 Change in Score
1 mada 39.3 30.2 9.0
2 Huawei 29.0 20.7 8.3
3 Tasali 17.0 12.1 4.9
4 Coca-Cola 13.9 9.4 4.5
5 Saudi Telecom 15.6 11.5 4.1
6 AL Batal 10.8 6.8 4.0
7 Pepsi 17.0 13.1 3.9
8 Kinder 21.8 18.0 3.8
9 Vimto 11.2 7.8 3.4
10 Noon.com 6.1 2.7 3.4

Top Index Rankings by Industry

Methodology: 

The 500 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores for the 12 month period from July 1, 2018 through June 30, 2019. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. All scores are based on a representative sample of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands must have been tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

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