2019 Women's Rankings

2019 Women's Rankings: Philippines

Top Impression Rankings
Rank Brand 2019 Score
1 Samsung 68.1
2 Colgate 64.1
3 Dove 60.2
4 Oreo 56.7
5 Safeguard 56.5
6 Cream Silk 56.3
7 Philippine Airlines 54.2
8 Facebook 52.6
9 YouTube 51.6
10 Google 50.4
Top Impression Improvers
Rank Brand 2019 2018 Change in Score
1 Penshoppe 43.5 32.9 10.5
2 Johnson's Baby 40.4 33.6 6.8
3 Bank of the Philippine Islands (BPI) 37.4 31.2 6.2
4 Safeguard 56.5 51.7 4.8
5 Babyflo 13.8 9.3 4.5
6 Pampers 25.0 20.5 4.5
7 Head & Shoulders 34.3 30.0 4.3
8 Metrobank 27.9 23.7 4.2
9 Security Bank 19.7 15.8 3.9
10 Palmolive Naturals 32.9 29.0 3.9
Methodology: 

The 225 brands in YouGov BrandIndex were ranked using the Impression score, which asks respondents, “Overall, of which of the following brands do you have Positive/Negative impression?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Women’s Rankings chart shows the brands with the highest average Impression scores between February 1, 2018 and January 31, 2019. The Impression Improvers chart ranks the brands with the highest increase in Impression comparing the scores for this year and the prior 12 month period (February 1, 2017 and January 31, 2018). To be included the year over year variance must be positive. Scores are representative amongst women.

All Impression scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

2019 Brand Health Rankings

2019 Women’s Rankings

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