2019 NextGen WOM

2019 NextGen WOM: Philippines

Top WOM Rankings
Rank Brand 2019 Score
1 Samsung 83.2
2 Shopee 79.5
3 Facebook 79.4
4 Lazada 77.0
5 Cebu Pacific 73.9
6 Philippine Airlines 69.0
7 YouTube 68.2
8 BDO Unibank (Banco de Oro) 67.6
9 Piattos 66.8
10 Bank of the Philippine Islands (BPI) 63.2
Top WOM Improvers
Rank Brand 2019 2018 Change in Score
1 Electrolux 43.3 38.2 5.1
2 Jack 'n' Jill 55.8 50.8 5.0
3 M.Y. San Grahams 57.7 53.8 3.9
4 Cream Silk 59.9 56.2 3.7
5 Piattos 66.8 63.2 3.6
6 Whirlpool 38.0 34.4 3.6
7 Sisters 46.6 43.1 3.5
8 BDO Life 55.1 51.7 3.4
9 United Coconut Planters Bank (UCPB) 36.7 33.9 2.8
10 PNB Life 35.7 33.0 2.7
Methodology: 

YouGov BrandIndex first screened all of its 239 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?" All respondents for this research were young adults 18 through 34 years old. Data was collected between September 1, 2018 and August 31, 2019.

2019 Brand Health Rankings

WOM Rankings by Market

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