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2019 Brand Advocacy Rankings: Philippines

Top Advocacy Rankings
Rank Brand 2019 Score
1 Samsung 82.0
2 Uniqlo 78.8
3 Japan Airlines (JAL) 78.0
4 Philippine Airlines 76.3
5 YouTube 75.7
6 Singapore Airlines 75.1
7 Google 74.9
8 Colgate Toothpaste 74.6
9 Beauty MNL 73.7
10 Oreo 72.6
Top Advocacy Improvers
Rank Brand 2019 2018 Change in Score
1 AirAsia 49.7 35.7 13.9
2 Cocolife 24.8 13.5 11.3
3 Oxygen 54.5 45.4 9.1
4 Quick Chow 24.3 15.8 8.5
5 Penshoppe 67.6 59.4 8.1
6 Jack 'n' Jill 64.0 56.1 7.9
7 Lazada 58.0 50.1 7.9
8 HSBC 43.1 35.3 7.8
9 Sisters 45.2 37.6 7.5
10 Union Bank 50.0 42.5 7.5
Methodology: 

YouGov BrandIndex screened all of its 239 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2018 and October 31, 2019, and Improvers data was collected between November 1, 2017 and October 31, 2019. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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