Philippines

2018 - Buzz Rankings: Philippines

Top Buzz Rankings
Rank Brand 2018 Score
1 Samsung 66.7
2 Colgate 56.2
3 Safeguard 54.2
4 YouTube 54.1
5 Dove 52.0
6 Philippine Airlines 51.8
7 Google 51.2
8 Facebook 50.7
9 Bench 48.2
10 LG 48.0
Top Buzz Improvers
Rank Brand 2018 2017 Change in Score
1 Penshoppe 41.9 30.7 11.2
2 Bank of the Philippine Islands (BPI) 30.8 24.4 6.4
3 Johnson's Baby 31.4 25.0 6.4
4 Babyflo 12.5 8.4 4.1
5 Samsung 66.7 63.2 3.5
6 Security Bank 20.5 17.3 3.2
7 Safeguard 54.2 51.1 3.1
8 Nivea Baby 14.1 11.4 2.7
9 Tender Care 14.3 11.6 2.6
10 Pampers 25.9 23.4 2.5
Methodology: 

The 257 brands in YouGov BrandIndex were ranked using the Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2018. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2017 and 2018, to be included the year over year variance must be positive. Both scores are representative of the general population. All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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