2018 - Advocacy Rankings

2018 Advocacy Rankings: Philippines


Top Advocacy Rankings
Rank Brand 2018 Score
1 Singapore Airlines 80.9
2 Samsung 80.3
3 Uniqlo 77.7
4 Colgate 73.1
5 Philippine Airlines 72.7
6 Dove 72.3
7 Oreo 71.5
8 Cetaphil 71.0
9 Safeguard 70.3
10 LG 70.3

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 RCBC 42.4 32.3 10.1
2 Penshoppe 59.4 49.5 9.8
3 AUB 39.4 30.4 9.0
4 Mint 22.5 14.6 7.9
5 United Coconut Planters Bank (UCPB) 36.5 28.6 7.9
6 Human 34.0 26.9 7.2
7 Sensodyne 60.2 53.1 7.1
8 Land Bank of the Philippines (Landbank) 52.0 45.0 6.9
9 Pepsodent 37.8 31.1 6.7
10 Bench 63.3 56.6 6.7
Methodology: 

YouGov BrandIndex screened all of its 220 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

2019 Top Brand Buzz Rankings

Advocacy by Market

Brand Rankings Archive

Contact Us

6367

People Illustration